The Behavioral economics

Psychology and Business of money The study of psychology or observing trends and people’s behavior is very important to succeed in the business of money. The term Behavioral originated when people stated to have a close look at the happenings in their respective field and try to find a pattern. It was of a huge[…]

The Behavioral economics

I have a cousin abroad, who was very rational and liberal in his thoughts though he was born in an orthodox family in south Tamil nadu. He used to ask questions about the existence of god and would state that in any given day he would prefer hard work to miracles to make a person successful.  He studied computer science and went abroad to work there, and the environment made him more rational. I was a teen ager when he left to abroad and we would chat occasionally. He was a hero to me at those times, but as I grew up reading and analyzing; I find certain things does not come under this rational thinking. This idea grew stronger once I got to work on the financial sector. The study of psychology or observing trends and people’s behavior is very important to succeed in the business of money. But westerners have this tendency of taking psychology as relatively an easy thing and more often than not they always insert the notions of neuroscience being superior to psychology. That may be because the westerners always link brain functions to psychology. Unfortunately, it is more than that […]