In order to build anything substantial. We just need one thing. It might be a great relationship, a great customer community or a great business, this thing is vital. Building, retaining and winning back trust. That is the key to many issues. That is the solution to many problems. All things which are valuable[…]
The History: The origin of the process of understanding humans and their self-development began in the late 19th Century. When Sigmund Freud, began the study on the neurosis and missing part of it, he took a very radial approach of studying the disturbed or mal functioning humans. Because of that he argued that our minds[…]
The Tool: The Brain in our body is undoubtedly the most important thing in our perception. The Formation and function of the bigger brain in humans allowed them to survive in a much chaotic environment, where other bigger, stronger animals live and thrive. If we imagine our brain as our most efficient tool for our[…]
The salesmen species: We have to accept that there is a special species of people in the market place who make sales look like a walk in a garden. Not many of us would feel that way, when we are told to sell something. Frankly put most of us don’t like the job of sales,[…]
I had a stroll with my friend in the park full of trees. The conversation took many turns and at one point we were discussing about positive attitude. I am not very clear about that word. Does it mean we should be positive on all the tough times? If it is so, how much[…]
I am always an evangelist to the concept of 21st century Education. The 21st century learning is different from 21st century Education. I am not speaking about the skill called learning, but the concept called Education. The Education as a system has remind as it is now for more than 3 centuries. If we[…]
The word Idea can never be used alone. It should be associated either with an Individual or with the society. So if the evolution of a being is true then one must conclude that the ideas and the structure of thinking must also have evolved. We know that when we evolved as human beings some[…]
One of the most used words by people in the area of business and education is CREATIVITY. A lot has been said and written yet it is very difficult to get hold of the crux of the matter CREATIVITY. So what is it? Is it just related to arts and fine arts or is it[…]
I have a cousin abroad, who was very rational and liberal in his thoughts though he was born in an orthodox family in south Tamil nadu. He used to ask questions about the existence of god and would state that in any given day he would prefer hard work to miracles to make a person successful. He studied computer science and went abroad to work there, and the environment made him more rational. I was a teen ager when he left to abroad and we would chat occasionally. He was a hero to me at those times, but as I grew up reading and analyzing; I find certain things does not come under this rational thinking. This idea grew stronger once I got to work on the financial sector. The study of psychology or observing trends and people’s behavior is very important to succeed in the business of money. But westerners have this tendency of taking psychology as relatively an easy thing and more often than not they always insert the notions of neuroscience being superior to psychology. That may be because the westerners always link brain functions to psychology. Unfortunately, it is more than that […]
In Athenus Training & Consulting we would like to introduce a book for a month and also express our opinion on that, so that it would be good platform for the viewers to have a look into the books and their contents.
The Book we are going to review this month is Civilization: The west and the rest, by Naill Ferguson. Naill Ferguson is a renowned author and a keynote speaker who has written extensively on Financial History, and History. The Ascent of money, the war of the worlds, Colossus: the Rise and fall of the American Empire are some of his other books where he analysis the Financial history of the globe.
About the Author:
Niall Ferguson, MA, D.Phil., is Laurence A. Tisch Professor of History at Harvard University. He is also a Senior Fellow at the Hoover Institution, Stanford University, and a Senior Research Fellow at Jesus College, Oxford. A weekly columnist for Newsweek and a contributing editor for Bloomberg TV, Niall Ferguson divide his time between the United States and the United Kingdom. He is currently working on a life of Henry Kissinger. The film based on his interviews with Kissinger won the 2011 New York Film Festival prize for Best Documentary. Prof. Ferguson’s research is principally focused on nineteenth- and twentieth-century subjects, with an emphasis on economic and especially financial history. He has subsidiary interests in international relations and military conflict. He continues to be interested in the use of counterfactuals in historical explanation. […]
This model is mostly followed in western countries, but I am afraid that we are following the same model too.